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Different Company, Different Bikes
The ebike market has moved from the early adopter phase to the early majority phase. What this means is that it is no longer enough to promote the benefits of ebikes in general, it is now essential that we clearly identify the specific benefits of our brand, and our bike models, and promote those benefits.
With this in mind, we have produced the attached two items:
- An A2 poster so that agents can display it on their wall and use it as a prop when pointing out what’s different about MeloYelo;
- A booklet called “Different company. Different ebikes.” We will create a landing page on the website and promote this booklet via advertising on Facebook, Google and YouTube.
MY0321-Different Company Poster-A2-v3-HR