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4 March
NEEDS OF KIWI E-BIKE

How does MeloYelo meet the needs of kiwi e-bike riders better than the competition?

Table of Contents

  • How do We Find out What Kiwi E-Bike Riders Want?
  • What Do We do With This Feedback?
  • Why Can’t Other Bike Brands do What MeloYelo is Doing?
  • What do MeloYelo Customers Say?

MeloYelo prides itself on understanding – and then meeting – the needs of kiwi ebike riders better than other ebike companies, most of whom are large international conglomerates.

How do We Find out What Kiwi E-Bike Riders Want?

  • Market research. Last year 1100 kiwis – most in their senior years – responded to our survey asking them what they were looking for in an ebike;
  • Feedback from our sales & service Associates, most of whom are retired or semi-retired engineers and mechanics;
  • Feedback from our customers.

What Do We do With This Feedback?

Our team of kiwi engineers uses this market information to:

  • Select the most suitable frames;
  • Specify each and every component that goes onto our bikes, using only trusted, brand-name componentry;
  • Ensure that MeloYelo ebikes deliver the number one thing kiwi customers are looking for: Comfort. Why are our bikes more comfortable?
    • Sprung memory foam saddles;
    • The option of adding a suspension seat post to absorb shock on bumpy terrain;
    • Super-comfortable hand grips that are locked onto the handlebars;
    • Custom-fitting of the bike to each customer. We make adjustments to the handlebars, saddle, lever positions etc. to suit your individual preferences.

Why Can’t Other Bike Brands do What MeloYelo is Doing?

Most of the ebikes available in NZ are designed for the international market, so they haven’t taken the unique NZ terrain and requirements of NZ customers into account. In those cases where the competitors are NZ brands, they are not constantly monitoring the needs and wants of kiwi customers like MeloYelo and then instantly refining their products to meet those needs.

What do MeloYelo Customers Say?

  • 96% of our customers are satisfied or very satisfied with their MeloYelo ebike;
  • 96% rate MeloYelo as either responsive or very responsive to any questions or concerns;
  • 89% rate the quality of MeloYelo ebikes as high or very high. 0% rate the quality as low;
  • 88% would recommend MeloYelo ebikes to their friends.
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About Author
About Author
Rob McEwen February 4, 2016
Rob McEwen is founder and CEO of MeloYelo ebikes, a NZ company with sales & service agents throughout the country. He Is also founder and a director of EVolocity, a charity which runs a programme in NZ high schools in which teams of students design, build and compete in electric vehicles. McEwen was formerly founder of the Association for the Promotion of Electric Vehicles (now Drive Electric) and a founder of the NZ Clean Energy Centre in Taupo.
author posts
Melo Yelo bikes range
Denise

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Founded in 2016, Kiwi-owned MeloYelo offers everyday low pricing on high-spec electric bikes, valuable extras at no extra cost, nationwide sales & service, and an industry-leading 3-year NZ ebike warranty.

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